Opt-in text messaging gives political campaigns, advocacy groups, unions, and nonprofits a cost-effective and wide-reaching platform to engage their audience. This includes campaign updates, volunteer requests, fundraising requests and event invites which can be instantly sent out to thousands of subscribers using text messaging. Because of the regulations governing how campaigns reach out to people on their mobile phones, the opt-in process becomes mandatory for text messaging campaigns. Campaigns cannot simply go out and buy mobile lists and start texting the people on the list. They need to receive the permission of the contact before sending out text messages.
Opt in SMS marketing is a "permission-based" activity. This means that potential customers have to give their permission for you to send them marketing text messages. There are several ways in which you can attract potential customers and invite them to opt into your text message marketing. This guide to opt-in text message services demonstrates some that have worked well for our clients in the past.